Hi This is Arden.
When early Arden launched Arden's logo gave riders felt like image "running". and Staffs were satisfied with the logo.
After that Arden had to be changed by the demands of the times so Arden's logo turn into "simple and moderation" logo. Until then Arden made clothes for MTB riders.
But 2011 Arden decided to change the concept to road bike and there couldn't be changing lots of things including Arden's logo. So Arden's logo have changed to classic simple and retro logo since then.
Arden bike wear has the concept which is not only sporty but also semiformal style. Arden hopes Even though Arden bike wear is the sports wear It is the one of our life style. So Arden is going to make these concepts cloths and lives with you in your life.